My Advisor is a specialist advisory firm dedicated to working in the small- to medium-sized, privately owned business sector. It’s a place where business owners who are looking to exit within the next five years, or are looking to grow their current business through acquisition, can seek expert guidance.

Founded by Paul Coles and John Marshall and backed by a small support team, My Advisor is a boutique firm that specialises in director-led projects, ensuring the service level is what you would expect when making some of the most important and critical decisions of your business life.

To help facilitate this level of service, we work with an extensive network of accountants, bankers and lawyers across the Auckland and Waikato regions, ensuring close commercial relationships. This network enables My Advisor to sell businesses or acquire others that are perhaps not currently available on the open market. It also ensures you gain the most accurate and market-leading advice right when you need it.

Whether we act for you as a seller or a buyer or are completing an outsourced valuation, implementation will always be led by either director, ensuring you receive the highest possible level of service.


John Marshall



I have spent most of my career building businesses both in New Zealand and overseas. I am a passionate entrepreneur, having been in business myself since the age of 19. My style is ‘hands on’ and I have accumulated diverse skills in business development, mergers and acquisition, succession, and strategic selling. My experience covers a large range of industry sectors, from professional services and finance through to retail, import and distribution, manufacturing, and franchising.


After building two of the largest business consulting teams in New Zealand, I continue to work personally with clients, fueling my passion for client success, and achieving the best possible outcomes with what I call NZ’s top talent.

Living in Auckland, I enjoy the outdoors, running and mountain biking, and sharing time travelling and exploring with my wife and two teenagers. As eminent empty nesters, our two dogs now gain priority and attention in the family hierarchy.

Paul Coles


I have close to 30 years’ experience in various commercial and general management roles in both New Zealand and Europe. These span large blue-chip corporations through to start-ups and include an English Premier League Soccer Club. I have also owned and operated several businesses during this time, and fully appreciate the opportunities and challenges that business owners face on a day-to-day basis as well as when making those critical strategic decisions about the future.


As a fully licenced broker and consultant I am privileged to be able to work with some great people developing and executing their plans as they position their business for sale or acquire new.


Since 2002 I have lived in North Waikato where my wife and I have a small block and enjoy the benefits of New Zealand rural living. I have had the pleasure of representing New Zealand at the UCI Amateur World Cycling championships in Perth, Australia, and Albi, France.

Meeting Room


+64 9 888 8027

Thanks for submitting!